Branding and strategy for sustainability.

Humanity and our planet face massive challenges in the coming decades. For a long while it seemed our sacred mission was to just consume, to keep the wheels of economy turning no matter what. Now reality has caught up with us. It was always the limited resources and fragile biosphere, the life-support system of our only home, we consumed. This must change.

At Karu Agency we build great brands for this new reality. Brands that recognise the problems and seek to become a transformative force for good. We do projects and form partnerships with companies for which sustainability and circular economy are core values. They need branding that is transparent and honest. This is the way for them to touch the hearts of their audience.